Privacy Policy & SMS Terms

Opus ABA LLC (“Opus ABA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website (opusaba.com), contact us, or receive services from us by phone, email, text message, or other methods.

Opus ABA LLC provides in-home Applied Behavior Analysis (ABA) therapy services for children with autism across northeast South Dakota. Because we provide healthcare services, we are also subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) is governed by our HIPAA Notice of Privacy Practices, which takes precedence over this Privacy Policy for any conflicting terms.

1. Information We Collect

We may collect information that you provide to us, including:

• Parent or guardian name
• Child’s name, date of birth, and basic intake information
• Phone number (including mobile)
• Email address
• Home address or service location
• Insurance information and diagnosis
• Referral information and clinical information necessary to deliver services
• Scheduling preferences
• Messages submitted through our website, by phone, email, or text message
• Website usage information such as IP address, browser type, and pages visited (standard analytics)

Because Opus ABA provides healthcare-related services, some information may be considered Protected Health Information under HIPAA when applicable.

2. How We Use Your Information

• Respond to inquiries and schedule appointments or consultations
• Deliver ABA therapy services
• Verify insurance and coordinate authorizations and billing
• Communicate with families, caregivers, referral sources, and payers
• Send service-related text messages (appointment reminders, scheduling confirmations, intake follow-up, care coordination, and practice updates) to mobile numbers that have opted in
• Maintain internal clinical and business records
• Improve our communication and services
• Comply with legal, regulatory, payer, or healthcare requirements

We do not use your information for unrelated marketing without your consent.

3. SMS / Text Messaging Terms & Conditions

By providing your mobile phone number to Opus ABA LLC — through an intake form, website form, verbal agreement, or written communication — and agreeing to receive text messages, you consent to receive SMS/text messages from us at that number for the purposes listed below.

Messages may include:

• Appointment reminders
• Scheduling updates and confirmations
• Intake follow-up
• Service-related communication
• Care coordination
• Insurance or authorization follow-up
• Other communication related to Opus ABA services

4. No Sale or Sharing of Mobile Information

Opus ABA LLC does not sell, rent, release, trade, or share your personal information for marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except as necessary with vendors or service providers who help deliver text messages on our behalf, or as required by law.

5. How We Share Information

We share information only as needed to provide services or as required by law:

• With insurance payers (Avera, Sanford, Medicaid, and others) for authorization and billing
• With licensed clinicians and behavior technicians delivering your child’s care
• With referring providers or care coordination partners
• With authorized caregivers or representatives
• With software vendors under HIPAA Business Associate Agreements (EHR, scheduling, secure forms)
• With government, legal, or regulatory entities when required by law
• With other parties when you provide permission

We do not sell personal information. We do not share mobile number or SMS opt-in data with third parties for marketing.

6. HIPAA and Healthcare Privacy

Opus ABA LLC may collect and use health-related information as part of providing ABA services. We are committed to protecting this information and using it only for appropriate treatment, payment, healthcare operations, legal compliance, or as otherwise permitted or required by law.

SMS/text messaging may not be fully secure. Please avoid sending highly sensitive medical details by text unless necessary. If you prefer another communication method, please contact us directly.

7. Data Security

We maintain administrative, technical, and physical safeguards including encrypted storage, access controls, secure communication channels, and HIPAA-compliant vendors. No method of electronic communication or storage is completely secure, and we cannot guarantee absolute security, but we maintain industry-standard protections.

8. Children’s Privacy

Our services are intended for children only with the involvement and consent of a parent, guardian, or authorized caregiver. We collect and process child information only with that consent and authorization, and we handle it in accordance with HIPAA and applicable state law. Our public website is not directed to children under 13, and we do not knowingly collect information directly from children through our website without appropriate parental or guardian involvement.

9. Your Rights and Choices

You may contact us to:

• Request access to, correction of, or deletion of your personal information
• Update your contact information
• Ask questions about your information
• Request that we communicate with you in a different way
• Opt out of non-essential communications
• Opt out of SMS communication at any time (reply STOP)
• Request a copy of our HIPAA Notice of Privacy Practices
• Lodge a complaint with us or with the U.S. Department of Health and Human Services

10. Third-Party Links

Our website may link to third-party services. We are not responsible for the privacy practices of other sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the current version. Significant changes will be communicated via our website or direct notice.

12. Contact Us

For questions about this Privacy Policy or our privacy practices, contact: